I’ve now seen in several shops something really absurd – and actually potentially dangerous and/or money-wasting.
Namely, food items in ‘Christmas’ packaging and very prominently labelled as for the said festival – but with a sell-by/use-by date as early as mid-November! Bit pointless, surely??
And yeah, some slight danger. OK on the whole these are items which are likely to be OK to eat someway past the sell-by/use-by date, but I can see a serious possibility that because the stuff is so prominently labelled as ‘Christmas’, people may simply not check the small-print and often not very prominent dating info and on Christmas Day may be eating stuff six weeks or so out of date! Is that a good idea?
Or of course if they do eventually but belatedly check the date, they may find themselves feeling they have to throw out stuff which, because of its ‘Christmas’ packaging has actually cost more than the same thing at other times of the year…. And for that matter, what’s the point of paying probably extra for Christmas stuff if you’re going to have to eat it weeks before Christmas?
Apart from anything else, like how is this really the ‘spirit of Christmas’, I can see this as possibly an issue for Trading Standards….